Knowing your audience vs understanding them.

I'm not a football player. Never was. Definitely never will be. Yet the majority of my work has revolved around the sport. This made me think of the difference between knowing your audience vs. understanding them. They’re two, different levels of comprehending something or somebody.

Advertising tends to be rooms full of awkward creative people like myself that make artistic assumptions about other cultures. Sometimes we get it right when we find that hidden, truthfulinsight, and other times we totally get it wrong.

My thought is if you do your homework, get close to your subject, and you research what you’re talking about, you’ll get it right… probably. Maybe.

Kent St JohnComment